Business cards are a staple of the professional world. They are a small tool that can make a big impact on your business or personal brand. In this blog, we’ll discuss the importance of business cards, what to include on them and tips for designing an effective card.

Why are business cards important?

First impressions matter, and business cards can help make a great first impression. They are a tangible representation of you and your business that you can leave behind after a meeting or networking event. Business cards are also convenient for exchanging contact information quickly and easily.

Additionally, in today’s digital age, business cards can help you stand out. While many people rely on exchanging information via email or social media, a physical card can leave a lasting impression on a potential client or business partner.

What should you include on your business card?

Your business card should include your name, job title, company name, phone number, email address, and website. You can also include social media handles, a tagline or slogan, and a QR code that links to your website or LinkedIn profile.

Make sure the font is legible and the card is easy to read. Avoid cluttering your card with too much information or using a font that is too small. White space can be a good thing, as it can help make your card look clean and professional.

Tips for designing an effective business card

  1. Keep it simple: A cluttered business card can be overwhelming and difficult to read. Stick to the essentials and avoid adding unnecessary information or design elements.
  2. Use high-quality materials: Your business card should feel substantial and durable. Avoid flimsy paper or thin cardstock that can easily bend or tear.
  3. Consider your brand: Your business card should reflect your brand and personality. Use colours, fonts, and design elements that align with your brand’s style and tone.
  4. Include a call to action: Encourage people to take action after receiving your card by including a call to action, such as “visit our website” or “follow us on social media.”
  5. Don’t forget the back: The back of your business card is valuable real estate. Use it to showcase your logo, a tagline, or a brief message about your business.
  6. Get feedback: Before printing a large batch of cards, get feedback from colleagues, friends, or family members. They may notice something you missed or have suggestions for improvement.

In conclusion, business cards are a small but important tool in the professional world. They can help make a great first impression and provide a convenient way to exchange contact information.

Kallkwik City can offer a range of print finishes including Metallic Foiling, Spot UV, Die Cutting, Embossing and Lamination. Call us for more details on 020 7247 3556 or – or come into the shop in Gravel Lane where you can see examples of all the above finishes and talk directly to your printer. We pride ourselves on excellent customer service and fast turnarounds.